About us

ROL Cruise is the UK’s leading independent cruise specialist, offering expert advice, exclusive cruise deals and award-winning service - all backed by over 36,000 customer reviews.

Established in 1995, we've spent more than 30 years helping customers choose the cruise holiday that's right for them. Today, ROL Cruise is trusted by cruise travellers across the UK, with more than 36,000 verified customer reviews reflecting the quality of service, expertise and experience we strive to deliver every day.

Founded in 1995 as Reader Offers Ltd, our story began with a small team of four offering land-based holidays through regional newspapers. As the business grew, Founder Peter Beadles recognised the growing appeal of cruising and took a chance on a full-page advert for Queen Elizabeth II in the Evening Standard. The response exceeded all expectations and marked the beginning of our journey into the cruise industry.

Today, with more than 140 employee co-owners and over 1,700 years of combined travel expertise, we are proud to be the UK's No.1 Independent Cruise Specialist. Working closely with the world's leading cruise lines, we create exceptional cruise experiences for travellers across the UK.

For more than 30 years, we've looked after our customers' holidays as if they were our own, combining expert advice, exclusive offers and a passion for cruising. And we're just getting started.

Is It Better to Book Direct or Through ROL Cruise?

Trusted by the World's Leading Cruise Lines

For more than 30 years, we've built trusted relationships with many of the world's leading cruise lines and are proud to be recognised as a key partner across a wide range of brands. These relationships reflect our expertise, reputation and long-standing commitment to the cruise industry.

As a recognised partner to cruise lines including Cunard, P&O Cruises, Princess Cruises, Celebrity Cruises, Oceania Cruises, Regent Seven Seas Cruises, Silversea, Fred. Olsen Cruise Lines, Saga Cruises, Emerald Cruises, Scenic and many more, we're proud to hold top partner status with a number of the world's leading cruise brands. These long-standing partnerships often provide access to exclusive fares, added-value benefits and special offers that enhance the value of our customers' holidays.

Combined with our independent advice, this enables us to help travellers find the right cruise holiday while delivering exceptional value and service.

Discover our cruise line partners here

Cruise Holidays Tailored to You

Whether you’re looking for a no-fly cruise from Southampton, a luxury voyage or a tailor-made Cruise & Stay holiday, our specialists can help you find the right cruise for you.

Our expertise spans a wide range of cruise experiences, including:

• No-Fly Cruises
• Cruises from Southampton
• Cruise & Stay Holidays
• Luxury Cruises
• River Cruises
• World Cruises
• Fly Cruises
• Expedition Cruises

As an independent cruise specialist, we compare options across multiple cruise lines to help you choose the itinerary, ship and destination that suit your interests and budget.

Explore our cruise deals here

Over 36,000 Trusted Verified Customer Reviews

ROL Cruise is consistently rated highly across multiple independent review platforms. Read what real customers are saying about our expert advice, value and personalised service.

Read what our Customers Say

Employee-Owned. Customer-Focused.

At ROL Cruise, we're proud to be an Employee-Owned Trust, which means the people helping to plan your holiday are also owners of the business.

More than 140 employee co-owners share a collective commitment to delivering exceptional service, expert advice and unforgettable travel experiences. Every booking matters to us because we take personal pride in the success of the company and the satisfaction of our customers.

For over 30 years, we've built our reputation by treating every holiday with the same care and attention we'd expect for our own. Employee ownership helps us protect that culture, ensuring our focus remains firmly on our customers, our people and the long-term success of the business.

Learn more about our employee ownership

Our Charitable Contributions

As an employee-owned business, giving back is an important part of who we are. Through initiatives such as our Plant a Tree scheme and charitable partnerships, we're committed to supporting the communities and environments that make travel possible.

Plant a Tree Programme

Supporting environmental initiatives with every booking. We partner with reforestation projects to offset our carbon footprint and contribute to a greener future for the destinations our customers love to explore. Learn more about our MoreTrees Partnership.

Colchester Food Bank

Supporting our local community by providing essential food and supplies to families in need. Our team regularly volunteers and organizes donation drives throughout the year to help tackle food poverty in our hometown.

Alzheimer's Research UK - Charity of the Year

Our chosen charity partner for 2026. We're committed to funding vital research into dementia prevention, treatment, and cure. Through our fundraising initiatives, we're helping to make breakthroughs that will change lives.

2026 Fundraising Efforts

Throughout the year, our team participates in numerous fundraising activities including charity walks, sponsored challenges, bake sales, and customer donation matching. Every booking contributes to our charitable initiatives, and we're proud to have our employees actively engaged in making a difference in the causes we support.